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How Companies Use Pro-Forma Earnings

Fixed costs stay relatively constant – at least for a while – and are more important in the beginning because they’ll make up a higher percentage of overall costs. Once we have some reasonable assumptions regarding how many customers we’ll acquire, how much money they’ll pay, and when they’ll pay, we should have enough information to calculate revenue. You may have noticed that if we’re dividing everything by revenue, revenue becomes 100% because anything divided by itself is 1, or 100%. In essence, what we’re doing is converting each line item based on its relative value compared to revenue (i.e. the “common” denominator). You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen. Finance and accounting experts with real-world experience write every articles.

  • These costs include advertising and marketing costs, rent, utilities, and administrative costs.
  • Also, continuously compare your forecasts with actual performance to refine your methods.
  • This flexibility introduces subjectivity, as companies determine which items to exclude.
  • It’s great that we have a timeline and a goal, but it kind of feels like we’re throwing darts in the dark.
  • Companies use pro forma financial statements to factor out one-time costs, incorporate planned changes, or show the impact of major decisions.

Limitations and risks of pro forma financials

A pro forma income statement is a projection based on historical data and performance assumptions. Pro forma statements are often generated based on an account’s percentage of prior year sales or revenue. A pro forma income statement helps an owner with financial modeling on the cash flow statement. Cash is king, and the pro forma cash flow statement forecasts your future inflows and outflows.

Linking the Three Pro Forma Financial Statements

Instead, it’s a tool created by management to help project future performance and plan future events. Companies may release earnings reports that exclude stock-based compensation and acquisition-related expenses. When reporting pro forma earnings, companies may remove unsold inventory from balance sheets.

This metric enables more accurate comparisons between companies, especially in industries prone to volatility. For instance, in sectors like technology or pharmaceuticals, proforma income where innovation cycles and regulatory shifts can disrupt earnings, pro forma net income highlights operational performance. Calculating pro forma net income involves identifying and adjusting items that management considers atypical.

It may be tempting to think of a pro forma statement as the same as a business budget. But these accounting tools can provide you (and your investors) peace of mind in knowing that a financial move is likely to pay off over time. Instead management uses it to analyze what would happen to current inflows and outflows of cash if a business deal happened in the future. Pro forma financial statements can be prepared separately or in a set like general-purpose financials. Let’s take a look at each report in the set and why management would choose to create a pro-forma version.

Uses of Pro Forma Financial Statements

Keep in mind that the general process of creating pro forma financial statements isn’t significantly different from that of creating traditional statements. The difference lies in the assumptions and adjustments made about various inputs, while the format and calculations remain the same. You create a pro forma cash flow statement much the same way you’d create a normal cash flow statement.

Pro Forma: What It Means and How To Create Pro Forma Financial Statements

As you can see, pro forma financial statements are a great tool that management can use to play out what if scenarios and future projects. They can be used to plan the future by evaluating upcoming cash requirements, credit terms on new debt obligations, and the logistics of entering into new contracts. The pro forma balance sheet allows for an assessment of the combined entity’s financial position, including assets, liabilities, and equity.

  • You could deliver to them two sets of pro forma financial statements, and two risk assessment templates to use to discover their best option.
  • A pro forma balance sheet is a comparison of a business’ assets and liabilities.
  • If you are considering acquiring another company or pivoting the direction your business is headed, you’ll want to understand how that will impact your income.
  • Let’s take a look at each report in the set and why management would choose to create a pro-forma version.
  • The bank might request a pro forma loan application approval or a financing request because it gives them an idea of the borrower’s financial position going forward.
  • Management will start with the standard income statement and add the estimated $5M sales projection along with the corresponding expenses needed to produce and ship these goods to the distributor.

Hopefully, our fictitious business helps illustrate the role variable costs play in growth. Even though they may seem small initially, they will significantly impact the business’s profitability later on. Calculating a pro forma requires your existing income statement, so if you don’t have an income statement, you have bigger problems than creating a pro forma.

The pro forma income statement helps you make informed forecasting, cash management, and financing decisions. Successfully generating these models necessitates clean data; however, obtaining this level of data can require numerous hours. The Securities and Exchange Commission (SEC) has specific disclosure requirements for businesses that issue securities to the public, including pro forma financial statements. The buyer takes on more debt to finance the company purchase, changing the firm’s capital structure.

Here’s a closer look at what pro forma financial statements are, how they’re created, and why they’re a key aspect of financial decision-making. This type of pro forma projection looks at the past financial statements of your business, plus the past financial statements of a business you want to buy. Then it merges them to show what your financials would have looked like if you made a business combination (or merger) earlier. You can use this scenario as a model of what may happen in the future if you buy the other business and restructure now. You may be courting investors or trying to convince your business partners of the value of a capital investment or additional financing. In that case, you can use a financing pro forma projection to make your case.

Budget Planning Documents

However, for all regular income statements presented in a filing, there must also be a pro forma statement. Pro forma analyses are meant to paint a better picture of what is happening with the company, irrespective of one-time events, but considering the specific industry’s standards. In some respects, this type of analysis is a more accurate depiction of the company’s financial health and outlook. Further, organizations may want to develop their pro forma financial statements while they are doing an annual review of their business plan.

Whether you’re assessing a potential investment or preparing for expansion, accurate projections are key. Running a small business comes with plenty of uncertainties, especially when it comes to finances. You spend most of the time wondering how to plan for the future, but it’s tough to make informed decisions, secure funding, or plan for growth without a clear financial forecast. For cases in which your company is specifically seeking funding, you want to show your potential investors how the company’s financial results will change with their investment.

They can also help businesses compare a range of possibilities by creating different versions of a pro forma income statement. As a tool for forward-looking analysis, the pro forma balance sheet becomes an aid to strategic planning because it can help a company identify financial red flags. A pro forma balance sheet shows a business or organization’s forecasted assets, liabilities, and equity position at any given period. Unlike GAAP, pro forma net income has no universal framework, leading to inconsistencies between companies. For example, one company might exclude stock-based compensation, while another includes it, making comparisons difficult.